{"id":2843,"date":"2011-12-06T15:44:00","date_gmt":"2011-12-06T15:44:00","guid":{"rendered":"http:\/\/www.interdominternships.org\/?p=2843"},"modified":"2015-11-16T21:22:00","modified_gmt":"2015-11-16T21:22:00","slug":"cdn-brings-more-than-just-baseball-broadcasts-to-dominican-fans","status":"publish","type":"post","link":"https:\/\/www.interdominternships.org\/es\/cdn-brings-more-than-just-baseball-broadcasts-to-dominican-fans\/","title":{"rendered":"CDN Brings More than just Baseball Broadcasts to Dominican Fans"},"content":{"rendered":"

By: Chris Martinez<\/span><\/i> \"\"<\/a>
InteRDom Intern Fall 2011<\/i>
InteRDom Experience Series Article #4<\/i><\/span> <\/span><\/p>\n

Christine Ma<\/span><\/i>rtinez studies Global Studies with minors in journalism and Spanish at San Jose State Univer<\/span><\/i>sity in San Jose, Califo<\/span><\/i>rnia. S<\/span><\/i>he is participating in InteRDom’s Fall 2011 Academic Semester, taking courses at a local university and carrying out a research project specially structured for her by InteRDom staff on the business of baseball in the Dominican Republic. The articles that she produces will be published on this blog under the tag \u00abInteRDom Experience Series.\u00bb To read more about Chris’ experience with InteRDom in the Dominican Republic, read the InteRDom Experience Series on the InteRDom webpage.<\/span><\/i><\/span><\/p>\n<\/p>\n

There<\/span>\"\"<\/a>\u2019s a s<\/span>ign in the CDN studios in Santo Domingo, Dominican Republic, that outlines the channel\u2019s mission <\/span>statement. At the top of the mission statement is CDN\u2019s motto: the n<\/span>ational leader in news.<\/span><\/span><\/p>\n

<\/span><\/p>\n

CDN<\/span>s an important local channel in the Dominican Republic, not just for news but for sports broadcasting. CDN holds exclusive rights among local channels for Major League Baseball and <\/span>Liga de Beisbol Profesional de la Republica Dominicana <\/span><\/i>(Dominican Professional Baseball League) broadcasts. The channel has a big responsibility to bring the favorite sport to citizens on television.<\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/p>\n

CDN sports producer Ambiorix Vidal understands why base<\/span><\/span>ball is so important to his country. As a former ballplayer, Vidal values the sport and sees the positive impact baseball has on the Dominican Republic. <\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/p>\n

\u201cLa marca pa\u00eds<\/i> is the national brand,\u201d Vidal said through an interpreter. \u201cThe Dominican Ministry of Tourism <\/span><\/span>created the national brand to promote the <\/span>Dominican Republic through everything. Baseball should do that.\u201d<\/span><\/span><\/p>\n

<\/span><\/p>\n

Vidal mentioned a plan for the Dominican League to play regular season games in New York to promote the national brand, but the plan did not come together because Dominican League games are scheduled for the fall and winter months, when it is too cold to play baseball in New York City. <\/span><\/p>\n

<\/span><\/p>\n

Vidal sees how Dominican businesses ca<\/span>n use baseball to connect with their customers. Local bank Banco BHD runs a television advertisement during CDN baseball broadcasts for their bank cards and credit cards featuring Dominican League tea<\/span>m logos. The commercial shows fans of each of the six Dominican League teams, wearing their team\u2019s colors and coming together in the end as fans of baseball rather than just one team.<\/span><\/span><\/p>\n

<\/span><\/p>\n

\u00abThe commercial identifies the fan with their team,\u201d Vidal said. \u201cIt identifies BHD as a brand that supports baseball here.\u00bb <\/span><\/p>\n

<\/span><\/p>\n

The week after the St. Louis Cardinals won the World Series, CDN broadcast a special report on the Cardinals team. It showed footage of the Cardina<\/span>ls celebrating after their win and featured intervie<\/span>ws with popular Latin American players. <\/span><\/span><\/p>\n

<\/span><\/p>\n

Albert Pujols, born in Santo Domingo, was one <\/span>of the subjects. Pujols is one of the most popular players in MLB in the United States and is considered the best player among Dominican fans. Cardinals catcher Yadier Molina was also interviewed on CDN\u2019s special. Molina is part of a famous baseball family from Puerto Rico and his inclusion in the CDN special highligh<\/span>ts how Latin American baseball players and fans are interconnected.\"\"<\/a><\/span><\/span><\/p>\n

<\/span><\/p>\n

Vidal said players like Pujols and Molina grow together by spending time i<\/span>n the <\/span>minor leagues. They stay together because of their common language of Spanish and because players in the minors share everything, from food to living quarters to money.<\/span><\/span><\/p>\n

<\/span><\/p>\n

\u201cAs a channel, CDN promotes the familiarity so the fans can know it,\u201d Vidal said. \u201cAll Latin Americans like to be familiar with one another.\u201d<\/span><\/p>\n

<\/span><\/p>\n

While CDN brings baseball to Dominican fans, Vidal insists the best way to watch a baseball game is at the stadium, especially if the visiting team wins. It\u2019s standard procedure to favor the home team\u2019s broadcasts and leave out the visiting team\u2019s post game programming if the home team loses.<\/span><\/p>\n

<\/span><\/p>\n

\u201cEach channel is the owner of their transmission,\u201d he said. \u201cThe visiting team won’t have their post game coverage on the local channel. Last year when Toros del Este won the league championship, ESPN Deportes showed their celebration. For fans to enjoy the game they have to be at the stadium.\u201d<\/span><\/span><\/span><\/p>\n

<\/span><\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

By: Chris Martinez InteRDom Intern Fall 2011 InteRDom Experience Series Article #4 Christine Martinez studies Global Studies with minors in journalism and Spanish at San Jose State University in San Jose, California. She is participating in InteRDom’s Fall 2011 Academic Semester, taking courses at a local university and carrying out a research project specially structured… Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[143,10,203,201,202,117],"tags":[],"_links":{"self":[{"href":"https:\/\/www.interdominternships.org\/es\/wp-json\/wp\/v2\/posts\/2843"}],"collection":[{"href":"https:\/\/www.interdominternships.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interdominternships.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interdominternships.org\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interdominternships.org\/es\/wp-json\/wp\/v2\/comments?post=2843"}],"version-history":[{"count":1,"href":"https:\/\/www.interdominternships.org\/es\/wp-json\/wp\/v2\/posts\/2843\/revisions"}],"predecessor-version":[{"id":2932,"href":"https:\/\/www.interdominternships.org\/es\/wp-json\/wp\/v2\/posts\/2843\/revisions\/2932"}],"wp:attachment":[{"href":"https:\/\/www.interdominternships.org\/es\/wp-json\/wp\/v2\/media?parent=2843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interdominternships.org\/es\/wp-json\/wp\/v2\/categories?post=2843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interdominternships.org\/es\/wp-json\/wp\/v2\/tags?post=2843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}